Swiggy & Zomato Ad Campaigns: Best Practices to Maximize ROI in 2025
- Hriday Bansal
- Apr 17
- 2 min read
Updated: May 14
Introduction
Running ads on Swiggy and Zomato is one of the fastest ways to boost visibility and orders. But in 2025, cost-per-clicks are rising, and competition is tougher than ever. If you're not optimizing your campaigns, you're leaving money on the table—or worse, burning cash.
In this guide, we break down how to run high-performing campaigns on both platforms and extract real ROI from every rupee spent.
Why Swiggy & Zomato Ads Matter in 2025
Over 85% of users choose from the first 15 listings
Sponsored listings boost visibility by 30–50%
Restaurants using ads see 25–60% more orders during peak hours
Insight: Ads aren’t just for visibility—they directly influence conversion in your delivery zone.
🔍 Understanding the Ad Formats
Ad Type | Platform | Description |
Sponsored Listing | Both | Promoted spot in search or homepage |
Banner Ads | Swiggy | Featured image ad on homepage |
Search Keywords | Zomato | Bidding on specific cuisine/location |
Combo Ads | Swiggy | Combo + offer-based promotions |
Best Practices to Maximize ROI
1. Run Ads Only During High-Converting Hours
Peak Times to Target:
Lunch: 12:00 PM – 2:30 PM
Dinner: 6:30 PM – 9:30 PM
Weekends: Friday to Sunday = highest intent
Avoid running all-day ads—waste of spend. Instead, schedule by slot.
2. Hyper-Target Your Locality
Don’t just blanket your city—focus tightly on your delivery-optimized zones.
Example:
2–4 km radius from your kitchen
Areas with high density of offices or hostels
Zip codes with repeat orders
3. Promote Your Bestsellers, Not Everything
High-margin, fast-prep items perform best in ads.
Dish | Prep Time | Profit Margin | Ad Recommended? |
Butter Chicken Combo | 15 mins | ₹140 | ✅ Yes |
Paneer Wrap | 6 mins | ₹90 | ✅ Yes |
Dal Tadka | 25 mins | ₹50 | ❌ No |
4. Optimize Your Listing Before Spending
Checklist before turning on ads:
✅ Keyword-rich menu item names
✅ High-res food images
✅ Strong ratings (>4.2 avg)
✅ Consistent order acceptance (>95%)
✅ Active offers or bundles
5. A/B Test Offers in Ads
Try different promos and monitor conversion:
Offer Type | CTR Boost | Order Boost |
Flat ₹50 off | +18% | +12% |
Buy 1 Get 1 (BOGO) | +32% | +20% |
Free delivery | +11% | +9% |
Pro Tip: Rotate offers every 7–10 days to avoid ad fatigue.
Visual: Sample Swiggy Campaign Performance
Campaign Type | Impressions | Clicks | Orders | ROAS |
Sponsored Lunch Ads | 18,000 | 3,200 | 320 | 4.7x |
Weekend Combo Boost | 22,000 | 3,800 | 410 | 5.2x |
Advanced Tips
Use off-peak testing (Tues/Wed) for cheaper clicks
Build custom ad bundles with Zomato Ads Manager
Monitor CTR & Order % daily—not just impressions
Align ads with festival/seasonal themes
Final Checklist Before Running Campaigns
✔️ Do I know my best-selling, high-margin items? ✔️ Is my listing optimized with keywords, images, and pricing? ✔️ Am I targeting zones that are already converting? ✔️ Am I running ads at the right time? ✔️ Am I monitoring ROAS weekly?
Not Sure Where to Start?
We run performance campaigns for 30+ restaurants each month. If you want to scale up your Swiggy/Zomato game and stop wasting ad spend, get in touch with Spice Advisors today!
コメント