How to Improve Your Zomato/Swiggy Restaurant Ratings (And Why It Matters for Growth in 2025)
- Hriday Bansal
- Apr 28
- 2 min read
Updated: 1 day ago
Introduction: Why Your Ratings Matter More Than Ever
In 2025, your restaurant's rating is your reputation on Swiggy and Zomato. A difference between 4.0⭐ and 4.5⭐ can literally double your visibility, cut your ad costs, and boost your organic orders by 30–50%.
In the delivery-first world, customers trust platform ratings even more than food reviews. If you're not actively working to improve your rating — you're leaving serious money on the table.
In this blog, we'll cover why ratings impact your growth and 7 action steps you can implement to improve your Swiggy/Zomato ratings quickly.
How Platform Ratings Impact Your Business
Metric | Higher Rating Impact |
Organic Search Ranking | Better placement in search and category |
Sponsored Ad Performance | Lower CPC (Cost per Click) |
Customer Trust | Higher CTR (Click-Through Rate) |
Conversion Rates | More orders per impression |
Visibility in Promotions | Featured in app banners, promotions |
Restaurants above 4.3⭐ are often prioritized in Swiggy/Zomato "Recommended" and "Trending" sections.
Higher-rated restaurants get lower commissions on ad campaigns in some special partnerships.
7 Ways to Improve Your Zomato/Swiggy Rating Fast
1. Improve Delivery Time & Fulfillment Rates
Swiggy/Zomato heavily weigh delivery time and order completion when calculating quality scores.
Tactics:
Optimize kitchen workflow for speed.
Use priority delivery slots.
Regularly update item availability to avoid cancellations.
2. Focus on Packaging Like a Pro
Bad packaging = bad reviews.
Packaging Musts:
Leak-proof, tamper-evident containers.
Heat-retaining packaging for hot food.
Personalized thank you notes (even small ones) = emotional connection.
Visual Tip: Consider adding your brand logo sticker + a QR code for easy reordering!
3. Encourage Happy Customers to Leave Reviews
Silent happy customers ≠ Good ratings.
How to Prompt Reviews:
Send an automated WhatsApp message post-delivery.
Offer small incentives ("Review and get ₹50 off next order!").
Add a QR code inside the package linking to the review page.
4. Swiftly Handle Complaints
Unresolved complaints = instant bad reviews.
What to do:
Set up a dedicated WhatsApp customer service line.
Offer a quick resolution policy (free replacement, refund).
Follow up and request updated feedback after resolving an issue.
5. Keep Menu Items Consistent
Mismatched expectations cause anger.
Checklist:
Consistent portion sizes.
Accurate item photos and descriptions on your listing.
Immediately mark out-of-stock items to avoid order rejections.
6. Price Smartly Without Overcharging
2025 customers compare across platforms.
Don't list delivery prices 20–30% higher than dine-in.
Instead, offer combo deals or bundled offers to maintain margins smartly.
7. Activate Loyalty & Repeat Customer Programs
Repeat customers are more forgiving and more likely to leave positive reviews.
Simple Ideas:
Loyalty discounts after 3 orders.
Personalized birthday/anniversary offers.
Exclusive early-bird access to new dishes.
Before and After: Real Impact Example
Metric | Before (Avg 3.8⭐) | After (Avg 4.5⭐) |
Organic Orders/Month | 120 | 220 |
Sponsored Ad CPC | ₹18 | ₹12 |
Revenue Growth (6 months) | - | +55% |
Final Thoughts: Ratings = Revenue in 2025
In today’s competitive landscape, small improvements in customer experience lead to massive financial payoffs.
Start optimizing your fulfillment, packaging, service, and menu today — and you’ll see your restaurant climb the Swiggy/Zomato rankings faster than you think.