The Secret to Increasing Your AOV (Average Order Value) on Delivery Apps

Why AOV Matters More Than You Think

In 2025, food delivery platforms like Swiggy and Zomato have become hyper-competitive—and with rising platform commissions and delivery costs, boosting your AOV (Average Order Value) is one of the smartest ways to grow revenue without increasing your order count.

The higher your AOV, the more profit you make per delivery, while also improving your ad efficiency and algorithmic visibility.

Let’s break down the practical, psychology-backed strategies you can apply today to increase your AOV by 20–40%.

What Is AOV and Why It Impacts Your Bottom Line

AOV = Total Revenue / Total Number of Orders

Higher AOV means:

• Better return on ads

• Improved commission efficiency

• Higher delivery margins

• More algorithmic weight (Zomato/Swiggy boost higher basket value orders)

Top Strategies to Boost AOV on Swiggy/Zomato

1. Smart Combos & Bundles

Combos reduce friction and raise ticket size by default.

Examples:

• “Meal for Two” (Main + Side + Dessert) for ₹499

• “Family Dinner Box” (2 Starters + 2 Mains + 2 Drinks) for ₹899

Use bundle pricing psychology: People value convenience + savings over à la carte selection.

2. Add-On Upselling

Swiggy & Zomato allow add-on prompts. Use this to push:

• Extra cheese/egg

• Premium sauces/dips

• Beverages and desserts

Brands using upsell prompts see 8–12% AOV lift.

3. Price Anchoring

Position high-priced items next to mid-range ones to influence perception.

Example:

• Premium Thali ₹699

• Regular Thali ₹399 (now feels like a deal)

4. Strategic Minimum Order Offers

Offer discounts that kick in just above your current AOV.

Example:

• Current AOV: ₹320

• Offer: “Get 15% Off on Orders Above ₹399”

This creates incentive to add one more item.

5. Curated Meal Categories

Create categories like:

• “Perfect for One” (₹299–₹399)

• “Office Lunch Boxes” (₹350+)

• “Date Night Dinners” (₹599+)

This helps pre-frame spending behavior and drives intent-aligned ordering.

6. Visual Menus That Drive Cravings

Use high-quality food photography and appetizing combos in your listings. People click and order more when visuals lead the experience.

Visual-first listings improve AOV by 10–15% in competitive categories.

7. Limited-Time Upsell Offers

Time-based incentives like:

• “Add Dessert for ₹99 (Today Only!)”

• “Free Garlic Bread on orders ₹499+ between 6–9 PM”

Tap into urgency + value perception.

Real Example: Before vs After Optimization

Metric	Before Optimization	After Optimization
Avg. Order Value	₹325	₹440
% Orders with Add-Ons	8%	22%
Monthly Revenue (Same Order Volume)	₹2.6L	₹3.52L

Tools & Tactics You Can Use

Tactic	Tool Recommendation
Add-on & modifier prompts	Swiggy/Zomato dashboard
Meal builder customization	Petpooja, UrbanPiper, Thrive
WhatsApp CRM retargeting	Zoko, LimeChat, Interakt
Offer + Combo management	DotPe, in-app dashboard

Final Word: Every Rupee Matters

In 2025’s delivery-first world, your growth doesn’t always require more customers. It requires better monetization of the ones you already have. Increasing AOV is the lowest-hanging fruit—and it’s working across the board.

Start by reviewing your menu. Look at your most popular items. Bundle smartly. Add irresistible extras. Use visual persuasion.

And then… watch your revenue rise 🚀

📞 Want a full AOV optimization audit for your delivery menu?

WhatsApp us today!